Privacy Policy

Verticallls ("Verticallls," "we," "us," or "our"), a DBA of GUB LLC, operates verticallls.com (the "Site") and provides operations and systems services for contractors and service businesses. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using the Site or submitting the Operations Scorecard or any form, you agree to this Policy.

Information we collect

Information you give us. When you take the Operations Scorecard, fill out a form, or contact us, we collect the information you provide. This may include your name, business name, email address, phone number, the trade or service you operate, and the answers you give about how your business runs.

Information collected automatically. When you visit the Site, we automatically collect limited technical information such as your IP address, browser type, device, pages viewed, and how you arrived at the Site. We collect this through cookies and similar technologies (see "Cookies and tracking" below).

We do not knowingly collect sensitive personal information, and we ask that you not submit any through the Site.

How we use your information

We use the information we collect to:

• Generate and deliver your Operations Scorecard and report.
• Respond to your questions and follow up about your business.
• Send transactional emails (such as confirmations) and, where permitted, follow-up communications you can opt out of at any time.
• Operate, maintain, and improve the Site and our services.
• Measure and improve our marketing, including advertising on platforms like Meta (Facebook and Instagram).
• Protect the Site and comply with our legal obligations.

How we share your information

We do not sell your personal information. We share it only with service providers who help us run our business, and only as needed for them to perform their work. These include:

• Twenty CRM — securely stores your contact and submission details.
• Resend — sends our transactional and follow-up emails.
• Vercel — hosts the Site and provides privacy-friendly analytics.
• Meta — provides advertising and conversion measurement through the Meta Pixel.
• Cal.com — schedules calls if you book one.

We may also disclose information if required by law, to protect our rights, or in connection with a business transfer.

Cookies and tracking

We use essential cookies to run the Site, analytics to understand how it is used, and advertising technologies such as the Meta Pixel to measure ad performance and show relevant ads. You can control cookies through your browser settings and opt out of personalized ads through your Meta ad settings and tools like the Digital Advertising Alliance.

Your choices and rights

You can:

• Unsubscribe from marketing emails using the link in any message.
• Request a copy of the personal information we hold about you.
• Ask us to correct or delete your information.
• Object to or restrict certain processing.

Depending on where you live (for example, California or the EU/UK), you may have additional rights under laws such as the CCPA or GDPR. To exercise any right, email us at the address below and we will respond as required by law. We will not discriminate against you for exercising your rights.

Data retention

We keep your information for as long as needed to provide our services, follow up with you, meet legal obligations, and resolve disputes. When it is no longer needed, we delete or de-identify it.

Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children

The Site is intended for business owners and is not directed to anyone under 18. We do not knowingly collect information from children.

Third-party links

The Site may link to third-party websites or tools. We are not responsible for their privacy practices, and we encourage you to review their policies.

Changes to this Policy

We may update this Policy from time to time. We will post the new version here with an updated effective date.

Contact us

GUB LLC (dba Verticallls)
Miami, Florida
Email: contact@verticallls.com